Pengaruh Strategi Pemasaran Dan Pelayanan Terhadap Kepuasan Pelanggan Pada Pdam Jereukom Merauke

Abstrak

The aim of this research is to determine the influence of service quality on customer satisfaction at the Regional Drinking Water Company (PDAM) Jereukom Merauke. The respondents for this research were 100 people, sampling was carried out using an accidental sampling technique, data collection techniques used questionnaires. The data analysis technique used is multiple linear regression analysis, classical assumptions and hypothesis testing, namely t test, f test, normality test, multicollinearity test, heteroscedasticity test. The results of the research carried out show that the Fcount value is 20,590 with a significance level of 0.000, while the Ftable is 3.833 with a significance level of 0.05. Thus, Fcount ≥ Ftable, namely 20,590 ≥ 3.833. The value 20,590 is greater than 3.833, indicating that Fcount is greater than Ftable, meaning that H0 is rejected so it can be concluded that there is a significant influence between marketing strategy and service quality on customer satisfaction.Thus, it can be concluded that there is a positive and significant influence of marketing strategy (X1) and service quality (X2) on customer satisfaction (Y). This means that there is a unidirectional and real influence or relationship between marketing strategy variables and service quality on the dependent variable of customer satisfaction simultaneously.